Wednesday, August 02, 2006

 

No Pumpkin, Either

Jell-O No Bake Pumpkin Style Pie Dessert has the "creamy taste and texture of pumpkin pie flavored with natural cinnamon and ginger", says the label. And it is ready after a "quick & easy 15 minute prep."
Pumpkin pie in 15 minutes?
What a deal. And a glance at the Nutrition Facts label shows no sat or trans fat. Double deal.

Make that a double cross.

Apparently, pumpkin style pie is code for pumpkinless pie. Instead of a vegetable that is rich in betacarotene, Vit K, and fiber, you get sugar, modified food starch, and a mouthful of additives like artificial flavors, caramel color, and Yellow 5 and Yellow 6 food colorings. The cinnamon and ginger may be "natural," but nothing else is. It is about as authentic as a diamond-style engagement ring.
But No Bake Pumpkin Style Pie delivers more than pumpkin-colored sugar and food starch. The microscopic print on the Nutrition Facts label discloses that "1/8 pie prepared with margarine and 2% reduced fat milk" contains 2 1/2 grams of sat fat and 1 1/2 grams of trans fat. The big print lists 0 grams for each because there is none in the dry mix.
No Bake's Nutrition Facts panel, courtesy of Kraft Foods, does not break any labeling rules. They do not call 'em KRAFT-y for nothing.
Choose wisely . . . live well.



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