Tuesday, January 01, 2008
Flat Line
Frito Lay's Flat Earth Garlic & Herb Field Baked Veggie Crisps contain "1/2 serving of real vegetables in every ounce", boasts the bag.
Turns out the crisps are mostly rice flour and potato flakes, which are about as good for you as white rice and mashed potatoes. As for the vegetables; the Garlic & Herb Field crisps have more corn oil, modified corn starch, and oat flour than pumpkin, more sugar and maltodextrin than dehydrated onion, and more salt than tomato paste.
That explains why the 24 crisps that it would take to supply a full serving of vegetables have 260 calories, far more than a serving of real vegetables ( 20 to 60). That many crisps also deliver 380 mg of sodium, versus essentially zero sodium in most fresh veggies.
"With a tasty blend of potato, rice and vegetables, these Impossibly Good veggie crisps make it possible to have great taste and nutrition", says the bag.
Impossibly good? Unless Frito Lay is talking about real vegetables, impossible is more like it.
Turns out the crisps are mostly rice flour and potato flakes, which are about as good for you as white rice and mashed potatoes. As for the vegetables; the Garlic & Herb Field crisps have more corn oil, modified corn starch, and oat flour than pumpkin, more sugar and maltodextrin than dehydrated onion, and more salt than tomato paste.
That explains why the 24 crisps that it would take to supply a full serving of vegetables have 260 calories, far more than a serving of real vegetables ( 20 to 60). That many crisps also deliver 380 mg of sodium, versus essentially zero sodium in most fresh veggies.
"With a tasty blend of potato, rice and vegetables, these Impossibly Good veggie crisps make it possible to have great taste and nutrition", says the bag.
Impossibly good? Unless Frito Lay is talking about real vegetables, impossible is more like it.
