Thursday, June 15, 2006
Vitamins and Water
Eating more vitamins or minerals than are needed does not make healthy people healthier. But it is human nature to think that if eating some vitamins and minerals is good, eating more of them has to be better. Marketers know this about human nature and they take full advantage. If drinking minerals seems like a good idea, drinking vitamins might seem even more so. But there is one problem: vitamins taste awful. Dissolve a vitamin pill in a glass of water and try drinking the concoction. It cries out for sugar. Once manufacturers add sugars to water, they are creating a soft drink. Kool Aid is the historic prototype: it is sugar water supplemented with vitamin C. Unless vitamin waters are artificially sweetened, the first two ingredients are invariably water and sugars - sucrose, fructose, crystalline fructose, high fructose corn syrup, or fructose-glucose syrup.
Pepsi's Propel Fitness Water adds several vitamins and calcium along with a bit of sugar and some artificial sweeteners to make it drinkable: it is a vitamin enriched diet soft drink and a highly profitable one -- Pepsi spent nearly $38 million to advertise this one product in 2004.
Glaceau Vitamin Waters are all the same -- water and fructose sugar along with various vitamins, minerals, and herbs. Each comes with its own color coded health theme: "Endurance" (peach mango); "Rescue" (green tea); "Revive" (fruit punch). They are nothing more than vitamin enriched sugar waters in exceptionally pretty bottles.
Take your multivitamin pill each day and you do not need any more very expensive liquid vitamins.
Pepsi's Propel Fitness Water adds several vitamins and calcium along with a bit of sugar and some artificial sweeteners to make it drinkable: it is a vitamin enriched diet soft drink and a highly profitable one -- Pepsi spent nearly $38 million to advertise this one product in 2004.
Glaceau Vitamin Waters are all the same -- water and fructose sugar along with various vitamins, minerals, and herbs. Each comes with its own color coded health theme: "Endurance" (peach mango); "Rescue" (green tea); "Revive" (fruit punch). They are nothing more than vitamin enriched sugar waters in exceptionally pretty bottles.
Take your multivitamin pill each day and you do not need any more very expensive liquid vitamins.
